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Foundation Certificate in Asset Management (Mar '22 Intake)

An introduction to hospitality asset management

Description

Our brand-new asset management courses are designed to help you gain a deep understanding of asset management – driving value, aligning interests and optimising outcomes. You will learn the nature of the work and the skills required to be an influential asset manager. Learning will be at your own pace, enabling you to balance your professional development with your commitments. 

Who is it for?

  • Experienced hospitality professionals looking to gain an introductory insight into Asset Management fundamentals.
  • Professionals involved in the hospitality real estate industry.
  • Exemptions available depending on experience.

Areas Covered

  • Introduction to Asset Management and its application in the hospitality business.
  • The role of the asset manager.
  • Hospitality investment practices.
  • Financial performance reporting.
  • Benchmarking and data analysis techniques used within the sector for managing performance.
  • Developing forecasts and revenue management in hospitality.

Benefits

 Learn from home at your own pace.

 Online support from our industry-leading experts.

 Opportunity to collaborate with other learners in our online learning space.

 Free HOSPA membership.
 Discounted access to HOSPACE.

 Discounted access to the annual HOSPA learner awards.

 Asset Management Textbooks.

Detailed Syllabus

Module 1 – Introduction to Asset Management

  • Common practices of Asset Management within the hospitality and real estate sector
  • Role of the Asset Manager in the hospitality and wider real estate context
  • Structure and sectors of the global hospitality industry
  • Overview of how the market is segmented and what drives the segments

Module 2 – Hospitality Investment Practices

  • Real estate investors
  • Operating Companies including white label operators
  • Franchisors
  • Multiple stakeholders

Module 3 – Financial Performance Reporting

  • USALI introduction to the operating statements, balance sheet and cash flow
  • Key performance indicators for hospitality operations
  • Revenue indicators for all revenue areas
  • Key cost measures by department
  • Undistributed operating costs
  • Gross operating profit and adjusted gross operating profit
  • Net operating profit / EBITDA

Module 4 – Developing Forecasts and Revenue Management in Hospitality

  • Managing rooms inventory using market information
  • Non room revenues: F&B, catering, conference and events, spas and other ancillary revenue areas
  • Business segmentation strategies – key drivers, PACE and cost of acquisition
  • Building the hotel budget

Overview

 Duration: Five Months
 Format: Online / Tutor-Led
 Pace: 4-5 Hours per week
 Experience: Intermediate
 Intake: March or September

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