Elective Module - Revenue Management For Meeting and Event Space (January '27)
An elective module for those who have already completed the Revenue Management programme.
Description
This elective module has been created for those who have an understanding of Rooms Revenue Management and need to develop their knowledge of how this can be related to Meeting and Event Space.
This elective explores how revenue management strategies can be effectively applied to meeting and events space. Learners will examine the relationship between traditional Rooms Revenue Management and M&E, highlighting key differences such as demand patterns, pricing strategies, space optimisation, and KPIs.
Learning culminates in a written assignment, allowing students to apply theoretical concepts to their own business.
The module is open to those who have already studied or are studying the HOSPA Foundation Certificate in Revenue Management or higher and will cover the key differences between Rooms and Meeting and Event Space.
Areas Covered
The Basic Principles of Revenue Management
Understanding Demand and Diary management
Market Segments and Event Types
Pricing
How we measure success
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Digital textbook and case study based assessment
Detailed Syllabus
Module 1: The Basic Principles of Revenue Management
Why RM is important to the profitability of Meeting and Event Space and how it can be applied. Identify the differences between Rooms RM & M&E RM. Roles and responsibilities of commercial and operational teams.
Module 2: Understanding Meeting and Event Space Supply
Understanding the value of space. Pricing principles and strategies. Exploring booking cycles and segmentation. Optimising space and preventing blocked dates
Module 3: Space Optimisation
Dynamic pricing. Understanding minimum revenue thresholds, accepting an enquiry, diary management and marketing.
Module 4: Understanding Demand and Forecasting
Understanding demand, demand calendars and forecasting demand.
Module 5: KPI's and Performance Management
An introduction to the KPIs used to determine performance including sales conversion. Reporting, evaluating results and processes to drive performance.
Overview
Duration: Five Weeks Format: Online / Tutor-Led Pace: 4-5 Hours per week
Experience: Entry Level
Intake: January / March / September
Similar courses available:
Foundation Certificate in Revenue Management for Meeting and Event Space
Similar courses available soon:
Professional Certificate in Revenue Management for Meeting and Event Space
Who is it for?
Those who have already completed any course in the Revenue Management programme and experienced revenue professionals looking to understand revenue management for meeting and event space.