An Introduction to Revenue Management for Meeting Space
An introduction to revenue management for meeting space
Description
This five-week course is designed for anyone looking to gain a solid understanding of Revenue Management and its application within Meetings & Events (M&E). Developed by industry-leading experts, it’s tailored for hospitality professionals who want to explore how revenue management strategies can boost the profitability of M&E spaces.
Through engaging content and real-world examples, you’ll learn how to develop effective marketing strategies that drive customer engagement, elevate guest experiences, and lay the groundwork for long-term commercial success. Whether you're an early-career marketer or a member of the wider commercial team, this course provides the practical skills and strategic insights needed to take your career to the next level.
Areas Covered
- The basic principles of revenue management
- Understanding demand and diary management
- Market segments and event types
- How we measure success
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Structured learning with regular assessments and progress feedback.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Textbook: Revenue Management for the Hospitality Industry.
INCLUDES ONLINE ACCESS TO THE JOURNAL OF REVENUE AND PRICING MANAGEMENT
Detailed Syllabus
The Basic Principles of Revenue Management
- How revenue management is important to the profitability of meeting space and how it can be applied.
- Learn what processes need to be put in place to maximise opportunities.
Understanding Demand and Diary Management
- What effects demand for space, and an introduction to basic diary / space management.
Market Segments and Event Types
- How customers and events are segmented.
- Basic pricing principles and strategies.
How we measure success
- An introduction to the KPIs used to determine performance including sales conversion.
Overview
Duration: Five Weeks Format: Online / Tutor-Led Pace: 4-5 Hours per week
Experience: Entry
Intake: November
Similar courses available soon:
Elective Module : Revenue Management for Meeting Space
An extra module for those learners who have completed a HOSPA Rooms Revenue Management course and want the extra knowledge relating to M&E
Foundation Certificate in Revenue Management for Meeting Space
Professional Certificate in Revenue Management for Meeting Space