Foundation Certificate in Revenue Management For Meeting Space (September '26)
An introduction to Revenue Management for Meetings and Events space
Description
This course has been developed for those who need to understand the basics of Revenue Management and how it is related to M&E. Developed by industry-leading experts this course is tailored for hospitality professionals eager to delve into how revenue management can improve profitability of meeting and events space.
Areas Covered
- Introduction to how revenue management applies to meeting space
- Calculating the value of space
- Understanding demand
- Pricing strategies
- The booking journey from enquiry to contract
- Measurements and KPIs
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Digital textbook and case study based assessment
Detailed Syllabus
Module 1 – Introduction to Revenue Management in Meeting Space
The revenue management process
Applying basic revenue management principles to meeting space
The role of the M&E Commercial and Operational teams and the link with revenue management
Understanding demand & diary management
Module 2 – Knowing the Customer
Booking status and how to track conversion
Tracking historic demand by booking size, lead time and number of delegates
Segmenting the business
Constructing demand calendars
The sales process and booking cycle
Module 3 – Pricing
Basic pricing principles for M&E
Building pricing strategies
Ancillary Revenue
Displacement
Module 4 – How we Measure Success
Key performance indicators for meeting space
Technology & tools available
Data driven decision making
Determining the competitor set / SWOT
Overview
Duration: Five Months Format: Online / Tutor-Led Pace: 4-5 Hours per week
Experience: Entry Level
Intake: March / September
Similar courses available soon:
Professional Certificate in Revenue Management for Meeting Space
Who is it for?
M&E Office Managers, Sales Executives, Revenue Managers, General Managers, Anyone who has responsibility for meeting space operations, Hotels, Conference Centres, Venues with no accommodation.