Short Course - Revenue Management for Meeting and Event Space (January '27)
An introduction to revenue management for meeting and event space
Description
This five week course is for those who need to understand the basics of Revenue Management and how they can be related to M&E. Developed by industry-leading experts this course is tailored for hospitality professionals eager to delve into how RM can improve profitability of meeting and events space.
Areas Covered
- Introduction to how revenue management applies to meeting and event space
- Calculating the value of space
- Understanding demand
- Pricing strategies
- The booking journey from enquiry to contract
- Measurements and KPIs
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Digital textbook and case study based assessment
Detailed Syllabus
Module 1 – Introduction to Revenue Management in Meeting and Event Space
Defining revenue management in relation to meeting space
Applying basic revenue management principles to meeting and event space
Roles and responsibilities of commercial and operational teams
Module 2 – Understanding Supply & Demand
Understanding the value of space and determining capacity
Segmenting the business
Demand drivers and calendars
Module 3 – Booking Cycles, Diary Management & Conversion
The booking cycle, booking statuses & pipeline management
Effective diary management
Measuring and tracking conversion
Module 4 – Pricing Fundamentals
Pricing principles
Pricing strategies
Using revenue management to increase the profitability of meeting space.
Module 5 – KPI's, Forecasting & Performance Management
Metrics and performance KPI's
An introduction to forecasting
Essential reporting
Evaluating results and basic processes to drive performance
Overview
Duration: Five Weeks Format: Online / Tutor-Led Pace: 4-5 Hours per week
Experience: Entry Level
Intake: January / March / September
Similar courses available:
Foundation Certificate in Revenue Management for Meeting and Event Space
Similar courses available soon:
Professional Certificate in Revenue Management for Meeting and Event Space
Who is it for?
M&E Office Managers, Sales Executives, Revenue Managers, General Managers, Anyone who has responsibility for meeting space operations, Hotels, Conference Centres, Venues with no accommodation.