Foundation Certificate in Hotel Investment Management
The Investor's Perspective on Hotel Management and Business Performance
Description
Our Hotel Investment Management course is designed to help you understand the owner’s perspective when running a hospitality business. Learn how an owner or investor looks at a hotel. Examine the interests of investors or operating companies who sit above the General Manager. Examine financial reports with the owner’s eyes and understand their view on costs, driving top line and profits.
The course has assessments throughout which are designed to gauge your understanding and application of course material. We employ a mix of written exams and practical evaluations aligned with industry standards.
Areas Covered
- Introduction to the managing of a hospitality business as an investment
- The role of the owners'
- Understanding key stakeholders
- Financial performance reporting: the owners perspective on costs.
- Benchmarking and data analysis techniques used within the sector for managing performance.
- Developing forecasts, understanding revenue management and driving top line.
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Asset Management Textbooks.
Detailed Syllabus
Module 1 – Introduction To The Owner's Perspective
- Common practices of Asset Management within the hospitality and real estate sector
- Role of the Asset Manager in the hospitality and wider real estate context
- Structure and sectors of the global hospitality industry
- Overview of how the market is segmented and what drives the segments
Module 2 – Understanding Key Stakeholders
- Real estate investors
- Operating Companies including white label operators
- Franchisors
- Multiple stakeholders
- Managing stakeholder relationships
Module 3 – The Owner's Focus on Top Line
- Managing rooms inventory using market information
- Non room revenues: F&B, catering, conference and events, spas and other ancillary revenue areas
- Business segmentation strategies – key drivers, PACE and cost of acquisition
- Building the hotel budget for hotel owner's and brands
- Preparing for Business Reviews
Module 4 – The Owner's Focus on Bottom Line
- USALI introduction to the operating statements, balance sheet and cash flow
- Key performance indicators for hospitality operations
- Revenue indicators for all revenue areas
- Key cost measures by department
- Undistributed operating costs
- Gross operating profit and adjusted gross operating profit
- Net operating profit / EBITDA
Overview
Duration: Five Months Format: Online / Tutor-Led Pace: 4-5 Hours per week
Experience: Intermediate
Intake: March or September
Who is it for?
- Established hospitality professionals wishing to better understand the running of a hotel investment.
- Property General Managers and Heads of Departments who interact with owners or brand representatives.
- Professionals working for hospitality management companies.
- Hotel owner operators.
- Hotel owner representatives.
- Exemptions available depending on experience.