Foundation Certificate in Hospitality Marketing

Unlocking marketing potential within the hospitality industry

Description

Developed by industry-leading experts in collaboration with the Hotel Marketing Association, this course is tailored for hospitality professionals eager to delve into marketing fundamentals without a formal background in the field. Through engaging content and real-world applications, learners will be introduced to the art of crafting impactful marketing strategies that enhance customer engagement, improve experiences, and build the foundations for commercial success. Whether you’re a junior marketer or part of the broader commercial team, this course offers the practical skills and strategic knowledge to elevate your career.

Areas Covered

Introduction to hospitality marketing.
Understanding your market, competition & customer.
Digital marketing, social media & online reputation.
Fundamentals of marketing communication.

Benefits

Learn from home at your own pace.

Online support from our industry-leading experts.

Opportunity to collaborate with other learners in our online learning space.

Free HOSPA membership.
Discounted access to HOSPACE.

Discounted access to the annual HOSPA learner awards.

Marketing Textbooks.

Detailed Syllabus

Module 1 - Introduction to Hospitality Marketing

Discover the crucial role of marketing in hospitality, learn to measure success through key performance indicators, and grasp the essentials of developing robust marketing strategies and plans.

Module 2 - Understanding Your Market, Competition & Customer

Dive deep into market and competitor analysis, customer behaviour, and effective segmentation techniques. Utilise personas to tailor your marketing efforts and maximise campaign impact.

Module 3 - Digital Marketing, Social Media & Online Reputation

Gain proficiency in engaging and expanding your audience through cutting-edge social media strategies. Learn to manage your online reputation and collaborate effectively with influencers and agencies to amplify your reach and drive website performance.

Module 4 - Fundamentals of Marketing Communication

Learn how to guide your target audience from interest to booking and transform them into brand advocates. Focus on maintaining legal, ethical, and authentic communication while ensuring brand consistency across all customer touchpoints.