Professional Certificate in Operational Asset Management (March '26)
From acquisitions to exit, an investors perspective on hospitality real estate
Description
This course introduces more details on how hospitality businesses are run, the decisions to be made on acquisition, legal aspects of the job such as understanding franchise and management agreements, and business monitoring. Learning will be at your own pace, enabling you to balance your professional development with your commitments.
The course has assessments throughout which are designed to gauge your understanding and application of course material. We employ a mix of written exams and practical evaluations aligned with industry standards.
Areas Covered
- Financial analysis of hotel operations.
- Revenue management strategies for optimising business performance.
- Hospitality business principles and the rationale for remaining independent or employing an operator.
- Understanding operating and franchise agreements.
- The Acquisition Process.
- Law, developing contracts and project development.
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Experience real-life Asset Management case studies.
Detailed Syllabus
Module 5 – The Acquisition Process
- The investment market and its varied stakeholders
- Technical and commercial due diligence
- Selecting an appropriate operating structure
- Creating a feasibility for the asset
- Preparing or scrutinising the underwriting document and asset life cycle
- Letter of intent, sale and purchase agreement and disclosure letter – the acquisition package
- Financing the acquisition
Module 6 – Understanding Management & Franchise Agreements
- Selecting an operating partner and/or brand
- Main legal issues in franchise & management agreements
- Risks and responsibilities
- Ownership structures and their legal implications
- Aligning the interests
Module 7 – Onboarding A New Asset
- Due diligence and collecting data (financial, commercial, technical, HR etc)
- IT systems and data management / statutory requirements
- Financial review
- Understanding the business through communication
- Market position, reputation and digital presence
- Critical path and communication
Module 8 – Driving Value & Exit
- The budget process
- Business reviews and forecasting (content and purpose, building the relationship)
- Adding incremental value
- Valuations
- The real estate cycle
- Exit or continue?
- The divestment strategy
Overview
Duration: Five Months Format: Online / Tutor-Led Pace: 5-7 Hours per week
Experience: Intermediate
Intake: March or September. Each course is run subject to minimum numbers being achieved.
Who is it for?
Professionals involved in the hospitality real estate industry who have completed the Foundation Certificate (exemptions available) and now looking to develop a career within Asset Management.