Professional Diploma in Strategic Asset Management (Sept '25)
Mastering of hospitality asset management
Description
Creating strategies, leading contract negotiations, involvement in financing, creating asset management plans and participating in buying and selling properties all form part of this level.
This is the only course available that delivers formal training on hotel valuations, offering exclusive access to state-of-the-art software models, a prestigious professional certification (Certified Hotel Valuer), and direct interactions with the course developer, Steve Rushmore, MAI, CHA, Creator of the Modern Hotel Valuation Methodology and Founder of HVS.
The course has assessments throughout which are designed to gauge your understanding and application of course material. We employ a mix of written and practical evaluations aligned with industry standards.
The Asset Management Professional Diploma diverges from traditional exams. Instead, students undertake applied business projects, offering hands-on experience and real-world application of acquired skills.
Areas Covered
- Acquisition strategy and process.
- Sources of funds – developing the Capital Stack.
- Evaluating long term investments.
- Business valuations.
- Repositioning.
- Sustainability.
- Key elements of owner strategy.
- Asset management planning.
- Applied asset management project.
- Valuation methodologies via a software application.
Benefits
Learn from home at your own pace.
Online support from our industry-leading experts.
Opportunity to collaborate with other learners in our online learning space.
Free HOSPA membership.
Discounted access to HOSPACE.
Discounted access to the annual HOSPA learner awards.
Opportunity to obtain an additional certification from a leading hotel valuation expert.
Certified Associate Membership of HOSPA.
Detailed Syllabus
Module 9 – Hotel Business Valuation
This module is led by Steve Rushmore.
Steve is a graduate of the Cornell Hotel School and the Founder of HVS - a leading global hotel consulting firm. He has authored seven textbooks and over three hundred articles on various hotel valuation and investing topics.
- The difference between developing a market analysis and a hotel valuation
- Building an approach based on an analysis of hotel activity
- How to forecast demand growth rates and project hotel room night demand
- Evaluating the potential of future competitive hotel supply
- Forecasting the competitive positioning of the investment
Module 10 – Repositioning Project
- Understand the requirements to develop an investment plan
- Analyses competitors and market segments
- Understand the economy of an investment project
- Review and identify the value of a repositioning proposal
Module 11 – Sustainability
- What is ESG all about? Why should we care?
- Why is it such a hot topic in business?
- How does it specifically affect hospitality?
- Who (or what) is driving the agenda?
- Where does Net Zero fit in?
- Is it possible to be profitable and sustainable?
Module 12 – Investment Proposals
- Appreciate the structure and process of strategy
- Use a range of strategic analytical tools and strategic concepts
- Comprehend how options are generated and evaluated
- Contributing effectively to the strategic planning process in the business
- Developing investment plans, presenting reports and presentation formats
Overview
Duration: Five Months Format: Online / Tutor-Led Pace: 5-7 Hours per week
Experience: Intermediate
Intake: September. Each course is run subject to minimum numbers being achieved.
Who is it for?
Hospitality leaders who have completed the Professional Certificate and now looking to develop a career within Asset Management.
Please note: Applicants who have not completed the Professional Certificate undergo a selection process based on previous experience and must submit their CVs for review.