Professional Certificate in Operational Asset Management (March '25)

This course introduces more details on how hospitality businesses are run, the decisions to be made on acquisition, legal aspects of the job such as understanding franchise and management agreements, and business monitoring. Learning will be at your own pace, enabling you to balance your professional development with your commitments.

The course has assessments throughout which are designed to gauge your understanding and application of course material. We employ a mix of written exams and practical evaluations aligned with industry standards.

• Financial analysis of hotel operations.
• Revenue management strategies for optimising business performance.
• Hospitality business principles and the rationale for remaining independent or employing an operator.
• Understanding operating and franchise agreements.
• The Acquisition Process.
• Law, developing contracts and project development.

 Learn from home at your own pace.

 Online support from our industry-leading experts.

 Opportunity to collaborate with other learners in our online learning space.

 Free HOSPA membership.
 Discounted access to HOSPACE.

 Discounted access to the annual HOSPA learner awards.

 Experience real-life Asset Management case studies.

Module 5 – The Acquisition Process

• The investment market and the various stakeholders
• Technical and commercial due diligence
• Selecting the appropriate operating structure – managing or brand partner, white-label manager or independent
• Preparing or scrutinising the underwriting document and asset life cycle
• Letter of intent, sale and purchase agreement and disclosure letter – the acquisition package
• Financing the acquisition

Module 6 – Understanding Operating & Franchise Agreements

• Selecting an Operating Partner/Brand
• Main legal issues in franchise & management contracts
• Ownership structures and their legal implications
• Aligning the interests

Module 7 – Onboarding A New Asset

• Organisation chart, management team review, IT systems and platforms
• Financial review
• Understanding the different sources of business, their costs & the segmentation used.
• Market position, reputation and digital presence
• On-going supervision – including budget negotiation, the business review meeting - content and purpose, building the relationship

Module 8 – Driving Value & The Divestment Process

• Formulating the divestment strategy
• Initiating and managing the sales process
• The legal documents - data room, disclosure and legal documentation
• Other considerations

 Duration: Five Months
 Format: Online / Tutor-Led
 Pace: 5-7 Hours per week
 Experience: Intermediate
 Intake: March or September. Each course is run subject to minimum numbers being achieved.

Professionals involved in the hospitality real estate industry who have completed the Foundation Certificate (exemptions available) and now looking to develop a career within Asset Management.